BOSTON, MAY 9, 2007 – There is finally a natural alternative to synthetic and down bedding. WÜL™ comforters are created by starting with 100% natural wool fibers that are treated with the innovative WÜL Fresh™ process, creating a high loft fill that adds comfort for a better night sleep. New WÜL-filled comforters are fully machine-washable, always maintaining their original shapes.

Beyond easier care, WÜL addresses today’s green consumers’ desire for materials that create a healthy home environment. The wool used to create WÜL bedding is a truly premium, renewable resource, free from petro-based synthetics and is hypo-allergenic.

All Season Use
WÜL comforters can be used in varying climates as WÜL adjusts to the body’s natural temperature – keeping you warm in winter and cool in summer. WÜL comforters maintain their loft and always look neat. The neutral white color adapts to any home design. With a luxurious cotton shell, finished with an elegant crown stitching, the WÜL comforter looks pristine on its own or can be easily inserted into a duvet cover.

Cozy, Cool Gifts
WÜL comforters are available in crib, twin, full/queen and king-bed sizes, ranging in price from $150 (approximate retail for twin) to $325 (approximate retail for king). Each comforter is packaged in a deluxe box that makes an impressive gift for weddings, baby showers, new homes and more. All WÜL comforters are backed by a ten-year manufacturer’s guarantee. WÜL is naturally flame-resistant, and can be used in a child’s room.

Did you know?
Because of its naturally insulating properties, wool has been used to make clothing and furnishings for thousands of years all over the world. Native Americans could weave wool tight enough to carry water. Wool has a lasting durability and is naturally flame-resistant and non-allergenic.

WÜL is based in Boston, with a showroom at 89 West Concord Street, in Boston’s South End. For more information, visit WÜLusa.com.

Press inquiries, images, samples:
Caroline Pierce
360 Public Relations
cpierce@360publicrelations.com
617-585-5778